How to Calculate Your Ad Budget

While there's no “one size fits all” formula for calculating the correct advertising budget, there is a concise formula for calculating the ad budget for retail businesses and the formula can be adjusted to fit other categories.

There are only two steps to the formula. A powerful consultant, Ray Seggern , will not only teach you those two steps, but provide you with a secret website that unlocks an online tool to give you a real time measurement and diagnostic tool.

As an added bonus, Ray will also show you how to budget to build positive word of mouth about your business. Yes, it can be bought. In fact, there are three ways, and adventurous business owners will want to allocate room in their newly calculated budget.

Do the math. Register now.

How to Fight the Big Boys and Win

Mike Dandridge ran an electrical supply house in a small town. All was well. Then his town got a Home Depot and a Lowe's, each of which had a well-stocked electrical department.

Mike wanted to fight back, but he had no ad budget.

Having decided upon a course of action, Mike then grew his small business to more than 12 million dollars a year without an ad budget.

Interested? Mike Dandridge will help you craft precisely such a plan against precisely such competitors, then he'll teach you how to actually make it operational within your company.

Get off the porch. Register now.

Your Website: The Marketing Tool for the 21st Century

What makes people do the things they do online?

The Internet is unique in that every visitor to a website is there as a volunteer. If they refuse to participate by failing to click a hyperlink, your communication with them ceases. It's also quickly replacing the yellow pages and brochures as a preferred means of investigation and contact initiation.

• What factors affect how people act online?
• Why and how do people interface with a website?
• What happens to customers who don't follow through?

Those questions and more drove Dave Young, Rex Williams, and Paul Boomer to investigate the reality of the Internet.

Learn how to make your website more persuasive, how to generate more leads, how to increase your revenue, and how to make even your dog look at you with more respect.

Point. Click. Register now.

Get Big Results From Small Ad Dollars

In this very practical, how-to presentation, Clay Campbell , a musician, entertainer, and five-time-and-counting successful entrepreneur, will show you how to:

1. Build a huge email database of customers
2. Raise your rank in the search engines to the first page of Google and Yahoo
3. Avoid the five words that are the kiss of death in any advertising copy.
4. Buy good “word of mouth advertising”
5. A new way to market if you have no money

As an added bonus, Clay will let you in on a simple marketing secret for those times you have more ambition than money. It's not only highly effective, but it's also INVISIBLE to your competitors. Best of all, your only limit to the numbers of customers you can draw to your business is the amount of time you're willing to put into this highly-effective tactic.

It makes good cents. Register now.

The Mother Lode: Hitting the Vein of Gold in Marketing to Women

Did you know approximately 80 cents of every consumer dollar in the U.S. is either directly spent or influenced by a woman?

Learn how to really understand and connect with female consumers. Really.

Any effective marketing-to-women campaign has to aim beyond the typical "paint it pink" strategies so many companies utilize. In today's market, women are demanding acknowledgment as individual consumers rather than an amorphous mass of females. "I know I'm a woman," she's saying. "But I'm not like every other woman. Would you please start speaking to me about what matters to me?"

Michele Miller , author of the Soccer Mom Myth, has taught companies like Best Buy, Sirius Satellite Radio, Timberland, and the Lincoln Center the secrets to giving women what they really want. She'll make a brief stop between sold-out speaking engagements to do the same for you in Nashville. She's currently one of the most sought-after speakers in America for a reason. Come learn why she headlines our two days together.

Trust your intuition. Register now.

Signalling Theory: What Are You Really Saying to Your Customers?

Tom Wanek (WAY-nek) is a retailer of work boots and work clothes. Tom faces big competitors. Sound familiar?

Tom is winning against those Big Boys because Tom understands how to make powerful statements believable.

Making powerful statements is easy:

• "We won't be undersold."
• "Satisfaction guaranteed."
• "The best quality at the best price."
  

But making these statements believable is not so easy.

After years of study Tom has determined the believability of your power statement is directly related to your willingness to risk one of six things.

The more you risk in your statement, the greater its believability.

Money is only one of the six things you can risk.

In this workshop, Tom will teach you all six signals, show you successful examples of each, and help you craft your own believable power statement to increase traffic, sales and word-of-mouth.

It's worth the risk. Register now.

Ad Writing 101

Learn simple but powerful techniques to write better ad copy and top-secret, persuasion techniques used by the world's best-performing websites.

We'll teach you to use the two in concert to superpower your marketing.

Taught by Chris Maddock, who Roy H. Williams calls one of "the most effective teachers of persuasive ad copy I've ever encountered."

Chris has been a stellar associate of the Wizard of Ads for 12 years. You might remember him from chapter 66 of The Wizard of Ads, (1998) "Pointing Chris Like a Gun."

Feel the titillating sense of roulette-wheel-still-spinning anticipation immediately after you register now.

Thinking Outside the Box

Poet, writer, engineer, strategist and world-traveling performer Peter Nevland's life revolves around the power, persistence and intelligence of doing things differently.

In a will-go-far-too-quickly-hour, you'll learn why turning things upside down makes sense and when it doesn't.

Begin to understand how to access, recognize, and harness those crazy, little ideas and the dangers of not doing so.

Then, learn how to apply them to your business. If you do a bit of research, you'll learn just such ideas are the genesis of every great success story ever told.

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The Pendulum: Marketing in 2008 and Beyond

Has it seemed as though your most rock-solid, tried-and-true advertising tactics have worked less and less well over the past couple years? Do you sense a growing disconnect with younger (and, of late, even older) consumers?

Michael Kessee will help you take a step waaaaaaaay back and look at the driving and predictable forces that have made Western Society what it is today.

This entertaining multi-media presentation will give you fun evidence and a profound understanding of what's happening in the world.

It will give you answers to those questions, and it will make you infinitely more confident to make decisions on how you will communicate with the public in the years to come.

Take the road less traveled by. Register now.

Commodity Revolution; Differentiate Your Business at the Local Level

Education. Technology. Global trade. The World Wide Web. E-Commerce. Just a few of the melded factors that removed quality as the primary and automatic differentiator between products and businesses – and upping the marketing ante.

Today, if you don’t differentiate your business it will become lost in the sea of options.

Scott Fraser – a time tested and proven entrepreneur -- will walk you through the evolution of one of America’s strongest brands. Then he’ll show how you can apply these same philosophies at a local level – preventative measures against commoditization.

De-botox the face of your business.

Marketing P.A.I.N. - Explode Your Advertising ROI Through More Effective Messaging.

Psychologist Abraham Maslow described “deficiencies” that cause an individual to feel discomfort when her needs are not being met.

Master Strategist Chuck McKay calls this discomfort, “pain,” and until your prospective customer acknowledges that pain, she will feel no incentive to buy what you sell.

Learn to match your marketing message to the specific pain your best prospects already feel, and you'll learn to get substantially better results.

Always humorous and humbly candid, McKay will explain which messages get better results in which medium and why. He's sure to be the cure for flaccid advertising.

Take two aspirin and register now.

Things You Can Do TODAY to Improve Your Website

Increasing the effectiveness of your website does not require you to start from scratch.

During the eye-opening hour, online strategist Paul Boomer will teach you ten simply-quick tricks to improve the online experience for your customers and prospects. Among other things, you'll learn:

• how to review your website from a customers point of view,
• how to increase your conversion rate and,
• how to increase visitors satisfaction with your website.

Freshen up your website. Remove the roadblocks. Reap the rewards.

Spend a few hours implementing Paul's tips. Your customers will pay you back with the sounds of cash registers.

The eleventh thing? Register now.