Mike Dandridge - How to Fight the Big Boys and Win (Day 1, 8:45am)

For three decades in the wholesale and retail industries Mike has shown people how to align their talents with their passion to create customer experiences beyond customer expectations.

Ray Seggern - How to Calculate Your Ad Budget & Buy Word-of-Mouth (Day 1, 10:00am)

As a member of the worldwide Wizard Of Ads partner network, Austinite Ray Seggern brings with him a decade of experience in the broadcasting industry, as well as diverse background in the "real world," ranging from humble beginnings as a concert promoter to a stint as editor/publisher running a weekly newspaper. It also doesn't hurt that he spent the last two-and-a-half years inside the Wizard's castle as a client consultant, working directly as the key liaison with the Wizard's long-term clients.

In December, 2005, Williams invited Seggern to be part of a revolutionary curriculum at Wizard Academy, nabbing him as one of two "apprentices" in the Boom Your Business program. With Boom Your Business, Williams adapted the principles in his popular Secret Formulas Advertising Workshop and modified them for a special class for owner-operated businesses, with a unique twist.

Included on Seggern's client list are auto dealers, heating and air conditioning companies, jewelers and a day spa, stretching from Spokane to Palm Beach, Arizona to Delaware, Toronto to Texas.

Dave Young - Your Website: The Marketing Tool for the 21st Century (Day 1, 10:50am)

For the past 6 years, Dave has consulted business owners in online and offline advertising and marketing strategies. His clients include brick and mortar companies as well as online businesses. Categories include service businesses, medical, retail, tourism, banking, writers and more. He has clients in the United States, Canada and Australia.

An adjunct instructor at Wizard Academy, David has a Broadcast and Documentary Film degree, which he ignored in order to spend 20 years in the broadcasting business in management and ownership.

Paul Boomer - Things You Can Do Now to Improve Your Website Today (Day 1, 1:20pm)

Helping businesses take advantage of their website as a 24-hour sales person, Paul Boomer has helped owner-operated businesses increase their website response rates up to 427%.

Today, as a Wizard of Ads partner, Paul passionately shares his knowledge with whomever is willing to listen. With a background in theatre, radio, and web marketing, Paul looks at the world and asks how and why. "How can your website make you a better profit? Why aren't you doing anything about it?" After helping pad the pockets of happy business owners, it's not uncommon to learn he's taking a moment to help local charities succeed.

Included on Paul's client list include learning centers, amusement parks, property developers, gift shops, and jewelers anywhere between Texas, Florida and New York.

Clay Campbell - Get Big Results from Small Ad Dollars (Day 1, 2:00pm)

Clay has owned a very successful well-branded tourist attraction in Western Kentucky for 20 years.

He's a professional writer of creative ad campaigns. Since most small business owners today feel they are not getting the best bang for their buck with their ad dollars; Clay helps his clients get much better results with a well-written message. Clay became one the first 20 Wizard of Ads Partners and works as a consultant for small business owners bringing creative ideas and marketing strategies to help them grow.

Chris Maddock - Ad Writing 101 (Day 1 and 2, 3:05pm)

More information coming soon.

Michele Miller - The Mother Lode: Hitting the Vein of Gold in Marketing to Women (Day 1, 4:10pm)

Michele Miller is a partner in the Wizard of Ads© marketing firm, with a client roster of businesses that has included Best Buy, Timberland, and Siriius Satellite Radio. She is the author of The Soccer Mom Myth - Today's Female Consumer: Who She Really Is, Why She Really Buys (Wizard Academy Press). Michele writes a monthly marketing column for Inc.com; her blog on marketing to women, WonderBranding, was named one of the "Ten Best Blogs" by MarketingSherpa.com, and is included on the prestigious "Best of the Web" list compiled by Forbes.com.

A faculty member of the Wizard Academy (Austin, TX), Michele teaches her popular "WonderBranding" course and maintains a busy schedule as an international speaker on the topics of advertising and marketing to women.

Tom Wanek - Signaling Theory: What Are You Really Saying to Your Customers? (Day 2, 8:40am)

Entrepreneurship tugging at his heart, Tom Wanek's spent the past eight years growing his successful retail-clothing store. Dealing with his fair share of growing pains, skinned knees and all. Just like you.

Today, as a Wizard of Ads partner Tom’s passion and commitment is helping owner-operated businesses in North America with their marketing and advertising.

As an adjunct faculty member of the Wizard Academy (opens in new window) in Austin, TX, he co-teaches the workshop, “How to Fight the Big Boys and Win”. Tom’s an international speaker - presenting his pioneering ideas on marketing communications.

Chuck McKay - Marketing P.A.I.N. - Explode Your Advertising ROI Through More Effective Messaging. (Day 2, 9:25am)

Chuck is a teacher. He just can't help it. He's compelled to reduce complex marketing issues to elegantly simple and easily remembered explanations.

Chuck consults professional practices and owner-operated businesses. Accountants, jewelers, pawn shops, lawn and garden centers, dentists, and chiropractors uncover their own unique stories, and learn to tell them well, growing at 4, 7, even 10 times the inflation rate.

In addition to two books he's written over 200 articles on marketing, contributing to Radio and Production magazine, All Business, American Small Business, and Southern California's Business Journal.

Chris Maddock - Ad Writing 101 Workshop (Day 2, 10:45am)

More information coming soon.

Peter Nevland - Thinking Outside the Box (Day 2, 1:20pm)

Having left his engineering job at Motorola to perform as front man for the act known as Spoken Groove, Peter has literally seen the world. For the last 5 years he's traversed nearly every continent, delighting audiences with his energetic performances and mind blowing writing skills. His ability to connect with diverse crowds seems to know no bounds.

So how does that translate into effective business consulting? What could an artist possibly contribute to a company trying to improve their bottom line? Behind every poem, song or CD he's created churns the never ceasing mind of an analytical engineer with a Master's in Materials Science and Engineering from the University of Texas at Austin.

Add the creative ability to see possibilities others miss with an extraordinary talent for making words come to life, and you get the kind of ideas that make you remember why you started business in the first place. Peter's constantly looking for ways to make stories come to life. Think he can help you find the story your customers are longing to buy?

Scott Fraser - Commodity Revolution; Differentiate Your Business at the Local Level (Day 2, 2:07pm)

Scott has opened, operated and sold several businesses ranging from Restaurants, Niteclubs, Petroleum Stations and Gaming Corporations. Having started and run businesses on a shoestring while developing them for success, Scott is a proven survivor.

With several Provincial Championships to his credit, Scott is a conduit for [what he coins] "Self Actualization Through Sport" ® proven over and over again by the kids that he works with.

Scott has also organized numerous extremely successful special events, fund-raisers, and festivals; from large to small. Scott's entrepreneurial instinct and experience adds an important dimension to the Wizard Partner pool of talent.

Michael Keesee - Marketing in 2008 and Beyond (Day 2, 3:00pm)

Michael Keesee is a business strategist guaranteed to make many businesspeople uncomfortable. A natural creative thinker and problem solver, Keesee pushes the envelope to the legal limit. He's unmatched at finding exactly the right emotional hook to draw prospective customers through your advertising. Keesee's book on strategic marketing is now in the editing phase, and is expected to be published in the fourth quarter of 2008.

Mike’s history includes radio, cable and television, on-air, production, copy writing, television sales management and television station general management.

He is the past president of the Wichita Falls Advertising Federation. Michael recently had the opportunity to move his family to Waco, TX and take the position as the General Sales Manager at KWKT - Fox 44.