(519) 271-2450

Have a question or need help? Call (519) 271-2450 or, email us with your questions.

All the details
Stay On Site!

Hampton Inn and Suites
74 Bryne Drive, Barrie, Ontario
705-719-9666.

Testimonials... unscripted!

Live. Raw. Unedited interviews with past attendees of the Wizards on the Road seminars, this is what one person had to say:

Want to hear what others say about Wizards on the Road seminars?

Small Business Advertising


Isolating marketing elements into an equation gives you the potential to flood your competitors with the frustration of loosing customers to you.

While not a magic bullet, the Advertising Performance Equation provides an integrated statement of relation between every facet of your customers experience. Knowing how to adjust the interconnected relationship of each facet of marketing gives you the a model to work from and provides a way of measuring success.

Successful Advertising for Small Business

Reaching into the depths of marketing bags, there are slippery and sticky things to be had.

  • Which marketing plan is right for you?
  • Which plan or ad will give you the ROI you’re looking for (you are measure aren't you?).
  • How do you choose?
  • Why advertise here and not there?
  • Should there be a media mix?
  • Why advertise in a recession?

Every business is different and has its own unique values. What are your unique values? How are you taking advantage of them? How are your competitors taking advantage of them?

Take 5-minutes. Write down every time a current and potential customer touches your business. Think about...

  • Website
  • Staff
  • TV
  • Radio
  • Newspaper
  • Inside your store
  • Billboards
  • Magazine
  • Third-party review websites
  • Friends
  • Products
  • Yellow Pages
  • Family
  • Events
  • Business vehicles 

How do each of these touch-points affect gross revenue? The Advertising Performance Equation shows you how adjusting just one or two of them will grow - or stunt - your growth. The moment a business can grasp the intricacies of marketing and advertising is the moment they begin their journey of hearing the rustling of money.

Over a two-day period, more than a dozen presenters will explain - in detail - how to use  the equation. Your mind will be a whirlwind of ideas and proven methods to dramatically make a difference in gross sales. 

The equation looks daunting. But the solution is easier found than the answer to America’s economic stand-still. 

Can you afford not to be at the Marketing Performance Seminar in Denver, CO? Join us and 69 other small businesses.