Agenda and Schedule
With 6 different presenters, the two days you spend with the Wizard of Ads partners will be a tightly packed whirlwind.
On March 4th & 5th, the days will start at 8:30 a.m. and will be wrapped up by 5:00 p.m. In between, there will be breaks. We recommend grabbing lunch in the on-site café or at one of the restaurants in the area.
The Equation
Download the page in PDF format.In his bestseller, Secret Formulas of the Wizard of Ads, Roy H. Williams outlined a formula that will provide us with a framework for 2 days of marketing discussions and teaching. If you haven't read it, no big deal. We're giving a copy to every person who attends the seminar.
You're going to walk away knowing more about your advertising messaging and evaluating your in-store experience than many of the media sales reps who want you to believe that the answer to your problems is as simple as switching your dollars to them.
Here's the equation, broken down into its three sub-equations:
Share of Voice (SoV) x Impact Quotient (IQ) = Share of Mind (SoM)
Share of Mind (SoM) x Personal Experience Factor (PEF) = Share of Market
Share of Market x Market Potential (MPo) = Sales Volume ($$$)
SoV x IQ x PEF x MPo = $$$
Every topic we discuss, and every exercise we ask you to complete will relate to this equation. In fact, EVERYTHING you do inside your doors and outside (marketing and advertising) relates to your bottom line and is represented in this simple formula.
*Thursday March 4th at a glance:
| Presenter: | Topic: | |
|---|---|---|
| Steve Rae | Welcome & Introductions and The Gravity Well | |
| Dave Young | The Pendulum of Society | |
| Tom Wanek | Currencies that buy Credibility Part 1 | |
| Lunch | ||
| Mike Dandridge | Fight the Big Boys and Win Part 1 | |
| Peter Nevland | Creativity: Business Elixir for Tough Times | |
| Tom Wanek | Web Site Structures | |
| Ray Seggern | Branding 2.0:Key components to branding campaigns | |
| Dinner |
*Friday March 5th at a glance:
| Presenter: | Topic: | |
|---|---|---|
| Steve Rae | Welcome | |
| Mike Dandridge |
Fight the Big Boys and Win Part 2 | |
| Lunch | ||
| Tom Wanek |
Currencies That Buy Credibility Part 2 |
|
| Peter Nevland | Crazy Little Ideas | |
| Ray Seggern | Recession Busters: help your business survive (and thrive) | |
| Dave Young | Testing your online IQ and PEF of your website | |
| Wizard Partners | Burning Questions that you just can’t leave without the answers to. |
*This schedule is subject to change.
Breaks and Lunch
With this much information being flung at you, breaks are a must!
In the morning, grab a snack and beverage just a few feet from the door of the auditorium. The afternoon breaks might require a nice walk down the hall to the cafe if you want more than water or iced tea.
Price: $149
With the speakers above, this event would cost a minimum of $2,100. But, you get the entire seminar for $149. We love teaching this material and we're even better at executing good advertising and marketing strategies.
Registration is easy. Clear your schedule and register before the 50 seats are taken.
There are only 50 seats in the Presentation Hall.
Will you be in one of them? Find out how to register now.